Can video marketing work for a home based online business?
The short and simple answer is absolutely!
“When it comes to sales and marketing, the one who spreads the word faster gets to win… If you learn to become a storyteller and bring that story to life with design, programming and multimedia, then you will find that the competition at that level is very low.”
Design Your Income Online
According to ComScore, a prolific Internet technology company, an astounding 100 million Internet users watch videos on any given day.
Keen marketers know that the video medium is not to be ignored in this age of digital communication, though they also know that companies need to create the right kind of videos—focusing on delivering an understandable, interesting and useful message to a relevant audience.
For your videos to work, you need to be telling a story and say it as fast as possible.
Here are some tips to keep in mind…
A video script should be understandable and targeted at its likely viewers. Most potential customers will stop a video within seconds if they are bombarded with words or sentences that they don’t understand.
A video about a smart phone, for example, should focus on explaining to the viewer what he or she could do with this phone, like easily manage their contacts, emails, take stunning photograph so they don’t have to worry about carrying a camera too, record audio so they can do dictation while on the road etc. rather than on the fact that this is the latest model that uses enhanced data processing or includes patented components that most people don’t understand.
Keep it Short
You might be overwhelmed with all the new social media channels like Instagram and Vine and probably don’t use them yourself, but if anything they teach us that most views are now accustomed to short videos that are 15 or even six seconds only. They want the story as fast as possible.
Learn to say what you want to say in as succinct and clever a way as you can.
Be Present on Social Media
Linking to a corporate website from an established social media site creates an opportunity to access a wider target audience, though companies must be vigilant in ensuring that their presence on any social media site is precisely what they want it to be.
Don’t use your personal channel where you post cat videos to host your business videos. Create a new channel for that.
If you manage a Facebook page, you can now upload the videos directly to Facebook rather than sharing through YouTube or other video hosting sites. Facebook will give you brownie points for that and show your video more often than if you use other links.
This is an area we all need to work on. Some videos fall under different categories so finding the right title to highlight the content can sometimes be challenging.
A quirky, clever title is more likely to get clicked on than a simple, factual title. Titles that work well tend to make a reader curious about something or bring a smile to her face, though obscurity is not desirable (unless it invokes curiosity).
At the same time choose a title that is likely to show up on relevant searches. Naming a video about a vegan burrito company Hot in the Sun, for example, would be unwise as it would confuse the Google algorithms that make search results show up when they should. People search for “vegan burritos,” not the names of products they’ve never heard of.
A marketing video should only be created when a company or an individual has something to say to the targeted audience. In the early days of video marketing, putting together a straightforward company profile might have been acceptable, though it rarely is now.
A marketing video should tell prospective customers something that they want to know, or show them how to do something they want to do – or tell them a beguiling story.
Online video marketing can be as innovative as a company wants it to be, and investing marketing dollars in creating smart, watchable videos of high production value is a smart way to engage your clients.
Here is an example of a recent video i did to invite my students and followers to an internet marketing workshop. I tired to keep the video under two minutes and explain to them as fast as possible what they will learn at the workshop and why they need to know this information.
One company that has mastered the art of video marketing and used it effectively over the past 2 – 3 years is MOBE.
The founder and CEO of MOBE, Matt Lloyd understood the importance of video and hired the very best videographers before his company was even on the radar.
It was a huge investment… but it paid off. In a few short years, MOBE went from a small bedroom operation to a thriving online business with over 160 staff and over $70 Million in revenue.
Click here to see an example of the corporate video MOBE released to explain the business.
You will also find that many of the top online marketers and business owners tell their stories in video format. You can check out some samples by visiting the Case Studies page.
I hope these tips help you in your efforts to get visitors and sales as a result of video marketing.
It can be a lot of work, but also very effective.
Make sure to add video to your marketing and business growth strategy.
If you need help getting started online, message me for a complimentary 15 minute business plan assessment.