Most businesses know the value of advertising online. Adsense from Google is a must. And now Facebook and Twitter add an extra social media avenue with impressive targeting capabilities.

With around one fifth of the world’s population on Facebook the reach is massive to say the least, and combined with the granularity of Facebook’s user data, the marketing opportunity really is insane.

Qwaya, a technology company focused on building tools for social media marketing, has put together a very informative infographic that outlines all the options you currently have when building a target audience on Facebook.

This strategy will work great for all the online business owners as well. If you don’t currently have an online business and looking to start one, check out our section on ONLINE BUSINESS.


How to find your audience on facebook